MIT TLO serves as a critical partner, bridging connections between innovators and industry to change the world, one technology at a time. The TLO protects the innovations created at MIT and licenses them to startups and industry to address the most pressing issues of our time.
The MIT internal audience of researchers is equally important to the MIT external audience of industry and startups. The website creates a portal and connection for both and provides landing pages targeted to each group.
Website Design & Development
Motion Graphics
The researchers’ innovations are presented on the site for industry to explore and license. The core of the website is therefore the “available technologies” section that houses the inventions. Detailed filtering and search are important for users to find the relevant technologies.
If users move forward on a technology to initiate contact for licensing, the website automatically populates the contact form with the detailed information about the technology. This dramatically eases the burden on the user to remember or copy and paste information such as technology IDs. It also saves TLO admins time in figuring out which technology a user is interested in because the information is automatically submitted with the contact form.