Plenty of people know about Dunkin’s reward program; not enough know about Dunkin’ At Home Extras. When you buy Dunkin’ branded products at the grocery store, you can upload your receipts and earn points toward a gift card for Dunkin’s restaurants. It’s a sweet system, and Dunkin’ needed our help getting the word out.
Design
Strategy
Ads for Meta and streaming platforms
Ads for rewards programs feature a ton of content: product imagery, product benefit, and all that fun disclaimer language at the bottom. We used multiple executions to get everything in without feeling crowded.
Before we jumped in to help, the team had been using many of the same visuals for a while, and they were worried about them feeling stale. While working within the brand guidelines, we created more engaging and captivating imagery that brought new life to well-worn approaches. Luckily, Dunkin’s vibrant color palette and irreverent identity gave us room to play.
Dunkin’ items in the grocery aisle deserve the spotlight just as much as the restaurant treats. They offer a wide range of products, and these ads gave us the option to build awareness for new items (such as the Dunkin’ Double).
Good-looking assets create great results. The ads we produced led to more efficient cost-per sign-ups over the prior year’s campaign. That meant more sign-ups at a lower cost, and more chances for Dunkin’ fans to get their hands on the products they love.
Proud to be a certified women-owned business
Proud to be a certified women-owned business
Proud to be a certified women-owned business
