Finlays is a global B2Bb beverage company that we’ve worked with for many years on the design of various marketing materials. With the introduction of their new Complete Tea product line, they were looking to capture the attention of their target audience in a new way and encourage trial.
Marketing Materials
Promotional Packaging
Label Packaging
Sell Sheet
Post Card
We worked together with the client and our packaging partners to determine the best format and substrates for a sample kit. Then, we set to work designing an eye-catching mailer that would be visually exciting for the recipient to receive and engage with, while communicating all the key information. The kit design included the outer box and insert with three sample cutouts, three product labels, post card with instructions, four flavor coasters with tasting notes for a more culinary feel, and a product sell sheet with more detailed technical information.