In Boston, legislation had recently passed stating that certain building types have to reduce their greenhouse gas emissions. The “building emissions reduction disclosure ordinance” (BERDO) had the potential to make the city more sustainable—but only if building owners understood their part. So we teamed up with the City of Boston to turn complex concepts into approachable training documents that would improve emissions in the city.
Design
Promotional Collateral
Reports & Publications
Infographics
BERDO Training Documents
Custom Icon Library
Infographics
The City of Boston already had its own guidelines for voice, tone and design. Our job was to use those guidelines to make the training documents sing. To better represent some of the abstract concepts, we created recognizable icons for rarely-illustrated technical concepts (after all, how often do you see a window ventilation system icon?). That, plus using the City of Boston’s approachable tone, led to training documents that building owners and other audiences could easily understand. Moreover, there’s a shortage of accurate, well-crafted resources online, which is why these documents and accompanying visuals were so critical in helping building owners meet the new regulations.
Making the content understandable is what makes it actionable. Being mindful of typography, text hierarchy, and color made the design legible to more audiences. For one of the reports, we used a choose-your-own adventure format (using embedded links and guiding questions) that allowed people to decide whether to dive deep or skim the surface. And we had a partner that translated these training materials into four languages so that every building owner understands their part in making the city more sustainable. Thoughtfully illustrating and organizing this information helped people understand how BERDO impacts them at a high level and gave them the tools to embrace their role in making the city more sustainable.
Proud to be a certified women-owned business
Proud to be a certified women-owned business
Proud to be a certified women-owned business
