BlueHub Capital — formerly Boston Community Capital — was founded in 1984 and is one of the most innovative community development financial institutions in the nation. Through our vast collaboration, Opus has partnered with BlueHub through a renaming and rebranding, website redesign, and 5+ years of engaging annual reports.
Branding
Infographics
Reports & Publications
Website Design & Development
Naming
Brand Strategy
Logo Design
Visual Identity
After 34 years, BlueHub’s work took them beyond Boston and then beyond Massachusetts. To reflect this growth, the non-profit wanted to change their name and create a new identity. Based on insights gained during discovery interviews, we defined a brand strategy that honored their evolution and strong reputation. The strategy was the source from which all of the creative grew — from naming and logo design to the visual identity.
We have been collaborating with BlueHub to bring their annual report to life via both print and web over the past several years. Our work together is comprehensive, from initial theme development and paper selection, through wireframing and design, to production and launch.
Each year, the annual report features a unique theme reflecting the past year. The 2023 report, titled Evolve Solve, emphasized evolution, a core value for BlueHub since 1985. We reimagined the traditional report with colored paper, die-cuts, foil treatments, and bold typography. The cover’s typography illustrates the pivot that BlueHub so frequently makes from evolving to solving today’s most pressing issues.
A microsite was designed in tandem with the print report. Built in Webflow, the microsite would feature the same stories as the report, but make the content more accessible to a broader audience.
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After a successful partnership for several years, we were asked to redesign the BlueHub Capital Drupal website. The goal was to reflect their new look and feel, improve the user experience, and represent their meaningful work in a more impactful way.
In particular, we aimed to gear the website to all audiences equally and make it easier to navigate. We also created new opportunities to showcase the impact of their work, and seamlessly integrate that content across the different products.
Proud to be a certified women-owned business
Proud to be a certified women-owned business
Proud to be a certified women-owned business
